Intel CE, Paul Otellini has said about Windows 8 “I think, it’s one of the best things that’s ever happened to our company” and is counting on the prospects of Microsoft’s Windows 8 which may have a lot to offer. That’s a very strong statement which could’ve brought a lot of smiles, speaking at a credit Suisse technology conference, Otellini clarified many worries and myths that were speculating around Intel. Various questions were asked around topics like ARM will hurt Intel, that the PC is toast and that the Chop giant can’t do mobile well.
He added “We are very excited about Windows 8. I think it’s one of the best things that’s ever happened to our Company. And it’s a very good operating system, not just for PCs, but we think also will allow tablets to really get a legitimacy into mainstream computing, particularly in enterprises that they don’t have today. A lot of the enterprise managers are worried about security, they’re worried about the difficulty affording their legacy applications over to an Android tablet or to an iPad.”
Microsoft is ensuring that the product is Seamless for Intel as they introduce Metro interface which offers all Intel based machines a single button offering everything essential for a user. It’s like you are just running one manifestation of the operating system with two different GUIs and it’s not Virtualization, it’s still one operating system with an additional interface. So the x86 chipset of Intel in particular gets this unique advantage as Windows 8 is soon rolled out. The advantage here is the legacy of Intel and Windows that was every written, and all of the fact that all the drivers for USB, Mice, Printers, Monitors etc., are readily built in. For example- getting photos off the camera onto a tablet with just a push of a button. And all this is done without the requirement of a driver being installed.
In current days we have to first install the driver, and then the Software suite for the PC to even read the content, but with Windows 8, the chipset still can read the content and allow the user to copy it without any driver being installed with an additional GUI button which is a huge advantage Intel has as Windows 8 products start launching.
When Otellini was asked about PC market going stale, he argued that the industry is fixing that problem. He was of the feeling that PC is far from going dead. In countries like China, Brazil and India which are heavily populated where an emerging middle class is buying PCs. He added “One of the things that we have to do though as an industry and as a Company is to make sure that the PC remains vibrant. I think it’s gotten a little stale, to some extent. There was a rush to the bottom, in terms of lowering the costs and taking features out and making the PC a little bit more boring than their counterparts in consumer electronics, for example, the iPad kinds of devices. So Intel is set out to redefine the PC again and we’ve done this several times in the past in our history. This one is very interesting.”
He hinted about Intel coming up with a new product offering that will shift the entire market. He said “It’s an initiative that we call, Ultrabook. This is about thinner, sleeker, faster, more responsive PCs, longer battery life, more secure, but also at a mainstream price point. The Apple MacBook Air has been out for several years now, but it’s a high — it’s a premium priced device.”
When Otellini was asked about PC market going stale, he argued that the industry is fixing that problem. He was of the feeling that PC is far from going dead. In countries like China, Brazil and India which are heavily populated where an emerging middle class is buying PCs. He added “One of the things that we have to do though as an industry and as a Company is to make sure that the PC remains vibrant. I think it’s gotten a little stale, to some extent. There was a rush to the bottom, in terms of lowering the costs and taking features out and making the PC a little bit more boring than their counterparts in consumer electronics, for example, the iPad kinds of devices. So Intel is set out to redefine the PC again and we’ve done this several times in the past in our history. This one is very interesting.”
He hinted about Intel coming up with a new product offering that will shift the entire market. He said “It’s an initiative that we call, Ultrabook. This is about thinner, sleeker, faster, more responsive PCs, longer battery life, more secure, but also at a mainstream price point. The Apple MacBook Air has been out for several years now, but it’s a high — it’s a premium priced device.”
CES will be about mobile for Intel, which will deliver high performance at lower power. Otellini said:
All the major vendors are now, silicon vendors are moving to a model where you develop these Form Factor Reference Designs, where you basically lock down the components and validate them on networks, on the 3G, 4G networks that are out there such that they can go — our customers can go through IOT testing very quickly to get on — into the market. And you’ll see a number of Intel customers using the guts of this phone to go into the market in the first half of next year, and we’ll have more announcements on that at CES. But what I’ve done here is, we’ve measured this phone against the other top-five-selling — high-selling smart phones that are out there today. And on the top chart, this is power, lower is better, right, and so standby 3G, we’re not the best, but we’re pretty darn close. For audio playback, we are the second best and well ahead of the pack. And on 720p video playback, again better than most and almost the best-in-class.
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